Friday, March 25, 2011

‘Tis Always the Season. . .

When we started on our Crinkled journey a couple years back, we knew we had a marketable product: a fine assortment of holiday cards to help folks share their seasonal cheer with friends and loved ones. With all the hustle, bustle and last-minute Christmas crunch associated with year’s end, our Crinkled cards made life a little easier for shoppers looking to share good tidings, well wishes and personalized holiday greetings.

But we wanted to do more than that.

So in August of 2009, we teamed up with Children’s Hospital of Alabama to help their funding for treating critically ill and injured kids. We donated 10% of proceeds from supporting orders to the hospital’s general fund. In the fall of 2010, we expanded our partnership with a unique holiday campaign, featuring a whole line of Christmas cards drawn by special kids treated at Children’s Hospital. Twenty-five percent of these orders went toward helping young patients get better, and feel better. And that feels good!

This year we’re excited to join the mission of another very deserving organization. For more than 30 years, King’s Home, formerly The King’s Ranch and Hannah Homes, has been a haven for abused women and hurting families. Because of their ministry, thousands of youth, moms and at-risk children have received food, clothing, shelter, and a new start in life. In a few months we’ll introduce our new line of holiday cards to benefit King’s Home; all card designs will feature drawings made by kids rescued by this good charity.

Christmas is a ways off yet, but at, we’re looking beyond the approaching months and passing seasons. Yes, we’ll print plenty of cute custom cards and special event announcements in the days ahead, but what we truly share with others should be much more than that. For us, looking ahead means reaching out, past the temporal, toward the enduring. In truth, that’s what ultimately keeps us all.

~ By Jean Bowick

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