Thursday, October 13, 2011

Photo cards give back year-round

It’s not every day in business that we get the opportunity to give back. Every so often, we do pro bono work for a worthwhile charity, and it feels pretty good to know that we’re contributing to a good cause. Mostly, we design, create and print for pay. It’s how we put food on the table.

As part of the business of, however, we’re working on our second Christmas of giving back to Children’s of Alabama, the only hospital in the state dedicated solely to helping children. In 2010 we gave them almost $11,000 in a marketing effort where we turned children’s art into photo Christmas cards. All of the kids who created this art were patients at Children’s.

This holiday season we plan to double the orders – and the dollar amount – we give back to Children’s. To join our effort, you can order your Children's of Alabama holiday cards here.

This year, as we thought about creating cards that give back, we wanted to build upon the success of the Children’s program. That desire led us to partner with St. Vincent’s Hospital, also in Birmingham.

At St. Vincent’s they deliver upwards of 3,000 babies every year. Their hospital slogan tells us they’re where babies come from. Since already has a huge assortment of photo birth announcements, why not combine our artwork with their slogan and come up with another charitable campaign?

That’s exactly what we did. We’re delighted to announce that any day now, you’ll be able to order your custom magnetic baby shower invitations and adorable photo birth announcements right from, and give back to St. Vincent’s Hospital’s Center for Women and Children at the same time.

Not only that, we’re also giving back to the hospital from orders from our wide variety of thank you cards and baby shower invitations. When your girlfriends order your baby shower invitations, we’ll give part of the proceeds to St. Vincent’s. And when you order your thank you cards from us, we’ll give again.

Hopefully, by next year we’ll be able to develop a unique, custom baby announcement line just for St. Vincent’s. For now, all our baby cards are eligible for the donation. When you order, there will be a special donation code to enter at check-out, and will automatically donate proceeds from each order. (We’ll announce the code at a later date.)

It truly does feel good to give back. At, we're making a habit of it every day.

~ By Ben Fineburg

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